Our founder Ice Sherry Lee truly believes that all of us have passion and potential within us that we can help and value add to the rest. She wrote this book to empower, enlighten and hopefully, enthuse some of you beyond your comfort zone to try something new. With a few simple steps, this practical guide will enable you to improve and project a new, impactful and positive image of yourself. You can make that choice to feel professional and at the same time, project: “I feel good about myself”. Leverage on this new image of you to influence others’ perception of you as a confident, charming and capable individual.